ARTHUR ELY more
ARTHUR ELY
Duration:
1 year campaign
Platforms:

The most ordinary poet


Arthur Ely is kind of the friend missing in your gang : charming, funny, creative, but most of all as he wanted to be perceived - ordinary as everyone.
Through his singing and writing, Arthur tries to be identified by all the people, poetically describing youngsters' daily struggles.
A growing artist with bright and soft tone, a great guitar player, and a fresh new vibe in French pop.



Resonance had for mission to:


Thanks to Auguri Labels, we were approached to help making Arthur’s music be listened by most of potential fans existing in France, and grow his digital fanbase by this way. This comes by handling ads strategy on each release for Instagram, Facebook, TikTok, Youtube, and Spotify. We also have been asked to advise on Arthur’s communication and creative concepts to push his main releases organically.

BLOWSOM more
BLOWSOM
Duration:
2 months campaign
Platforms:

The self-made and auto-produced artist


Arnaud, most commonly known as BLOWSOM, is a true passionate of music devoted to this form of art. When growing up, he taught himself how to use different instruments such as drums, piano, bass, and guitar. This artistic freedom has allowed him to compose, write and produce several EPs such as "1901 - Part II".



Resonance had for mission to:


We worked on the promotion of his latest EP "BLOWSOM and Friends" which reunited international artists from Germany such as anaïs, Luke Noa, and the Australian artist KESMAR. Our mission was to set the best digital strategy for this international challenge in order to promote the EP the best way possible.

BOLIDES more
BOLIDES
Duration:
Platforms:

The talented duo of singer and producer Samson and Jay from Toulouse


Determined to impose their musical style and bring a new breath to pop music with an electro-trap vibe, Bolides offers musical romance with a touch of humour and cynicism. We invite you to quickly discover or re discover this aesthetic world between electro, American influences with European roots.



Resonance had for mission to


They released their EP "Ruptures Futures" with the music video for "Toute Entière" earlier in 2022


AWIR LEON more
AWIR LEON
Duration:
3 months campaign
Platforms:

A unique space somewhere between alternative hip hop, experimental electronica electronica and soulful writing


On his third effort, “Love You, Drink Water”, Awir opens a more direct and personal window to his music .
It’s a story of inner monsters, of seeking, of failing, of hope. Even though musically complex and intricate, it feels raw, unedited and unapologetic, like a gust of life. It deals with what it means to be a person today, in the most vulnerable way.



Resonance had for mission to:


Find the right strategy to find the perfect audience for a international artist with a complex universe between alternative and experimental, and most of all visual performance with great dance skills.


COULI B more
COULI B
Duration:
4 month campaign
Platforms:

The art of Jersey Drill in France


Couli B is this kind of rapper who wants total freedom in his artistic choices, but also in his career. He wants to have fun and stay close to his friends, with which he grew up in Paris. He recently joined the Believe team, and starts making his way with his latest bangers such as "Je Sais !" and his album "Ambiance Joviale".



Resonance had for mission to:


Set up a digital influence of a growing artist in a busy area that is rap and urban music in general. Through a series of videos put in a documentary way, "La Vie de Diego", we launched several YouTube campaign promotions in order to grow fans around the project and learn more about his life in a more personal way.

DINOS more
DINOS
Duration:
4 months
Platforms:
Highlights:
#3 Top Trending
#1 Top Sales Album first week
Certified Gold record
3 weeks straight in the top

Supporting the transition to winter in Paris


"Hiver à Paris" is Dinos' fourth album, where dreaminess illustrates the duality of the artist, much like shores of the French capital. Our collaboration with SPKTAQLR allowed us to help the release of the album on several levels.



Resonance had for mission to:


On this album release we proceeded in two phases. Firstly, we worked on the release to gather data, making a introduction of the project and start building engaged audiences. Then once the album released we pushed a content focus strategy to maximise the redirections to the release link or direct clicks to DSPS.

DISIZ more
DISIZ
Duration:
1 year campaign
Platforms:
Highlights:
#1 Top Trending Music France
#5 Top trending Charts
#1 Top Single France

Change the fan base and turn a single into a youth anthem


5 years after his last album "Pacifique" Disiz took time to create an new album with modern sounds inspired by U.S. based indie artists and made for younger audiences



Resonance had for mision to:


Create the first digital synergies for an artist who never has been exposed with digital marketing and operate a profound switch of fan base. For such a thing we defined more than 5 type of audiences segments to properly work each type of potential fan with age target content. The Main approach was to target younger audiences on social media where Disiz never had presence like TikTok or Snapchat also combined with a work on each music video to push into algorithms.

EUGENIE more
EUGENIE
Duration:
3 months campaign
Platforms:

France's international multi-pop rising star


After her experience in a major which led to multiple singles and an EP, Eugénie surrounded herself with a closer team to dig deeper into her music and express her true talent, as well in french and in english. "Moment in Time", her latest project, is the fulfillment of the person she wants to be and artist she wants to represent.



Resonance had for mission to:


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FRENCH 79 more
FRENCH 79
Duration:
6 months campaign
Platforms:

The electronic producer is back !


After past success and few years composing his next album, French 79 returns with his electronic synthpop unique style. Already two new singles released, and the album coming in may. Regarding live shows, he is in the middle of an international 2023 tour. Great to see him back on top.



Resonance had for mission to:


We started to help on marketing strategy and advertising since the first single of his new project. And we will push every release with our work until the album release. The main socials we worked on : Instagram, Youtube, TikTok, Spotify

GLAUQUE more
GLAUQUE
Duration:
6 months campaign
Platforms:

The melancholic handymen


Glauque members sure know how to use the word "creative". Selfproducing 100% of musical and visual content they offer to the public, they created a proper universe, as great artists. After few years in the shadows, the belgian band comes back with a solid new album this september. Above all this, they touring in 2023 as support of Stromae european tour, just that.



Resonance had for mission to :


Handle the global digital strategy from the first single to the album release. Propose creative concepts for socials according to each release, and work on digital audience growth to give the exposition the band deserves. The main platforms involved : Youtube, Instagram, TikTok, Facebook, Spotify.

KAKY more
KAKY
Duration:
6 months
Platforms:

Reflecting his vision of a beautiful world


Kaky released his first album “Joli Monde” on June 24th 2022. In this album, he wanted to depict his childish vision of the world through his paintings.
Throughout his songs, he realises that his innocence as a kid wasn’t compatible with the realistic world. He learns how to evolve there in crossing problems such as heartbreaks, climate change and misery.



Resonance had for mission to

KID FRANCESCOLI more
KID FRANCESCOLI
Duration:
6 months campaign
Platforms:

From "Moon" to "Sunset Blue"


Kid Francescoli is back after few months of silence with his future album "Sunset Blue". A project turned on his last travel experiences around Mediterranean Sea. Three continent memories mixed in a wavy chill pop music we missed so much. Album coming out in September.



Resonance had for mission to:


We have been asked by Alter K to work on Kid's digital strategy accross all his releases (4) until the album. The main socials we had to think on : Instagram, Youtube, TikTok, Spotify. But also we had the chance to build a creative activation for this project : an Europe map website to deliver exclusive content to hardcore fans, which have to answer enigmas coming from Kid's socials, according each single released.

KOFS more
KOFS
Duration:
3 month campaign
Platforms:
Highlights:
#3 Top Trending Video
#3 Top Sales Album in the first Week

Witnessing Marseille's talent and style


What was for many a long absence, Kofs was actually working in silence to deliver a complete and pure album recently in 2023. After his success in "Bande Organisée", the artist wanted to prove that he was more than an ordinary south french rapper, and assert his particular style of rap.



Resonance had for mission to :


Accompany Kofs' album release on every level concerning digital marketing strategy and help him reach trending spots.

GREYSON CHANCE more
GREYSON CHANCE
Duration:
1 month campaign
Platforms:

Talent at its youngest age from America


Greyson Chance is an American singer-songwriter from Texas who was first noticed with his cover of Lady Gaga's "Paparazzi" which went viral on internet when he was only in sixth grade to become professional at only 12 years old. After multiple successful releases and a tour in South East Asia, he was awarded numerous prizes as a growing and promising career was already in place. He recently unveiled his album "Palladium" in September 2022, which we accompanied in Europe.



Resonance had for mission to:


Establish a digital strategy to implement the young singer in Europe and introduce an artist to a new territory through online promotion, content creation for TikTok campains, and a radio plug in Europe.

LES LOUANGES more
LES LOUANGES
Duration:
Platforms:

Smooth french pop from the Atlantic other side


Les Louanges is a quite complicated (but beautiful) mix between indie pop, soul, urban and even jazz. The french Canadian singer delivered this year a sumptuous single - Central Park La Fontaine, which has to become a classic of the artist. His label Bonsound had the objective to introduce the song in France on digital just after Les Louanges short tour in France and Europe.



Resonance had for mission to:


Through a global digital marketing strategy, we had for mission to develop the french European audience of the artist, and directly influence streams coming from France and francophone countries.

FRESH more
FRESH
Duration:
10 months campaign
Platforms:
Highlights:
Top #1 Single 4 week straight
+100M stream single
Dimond Certified

Turning a single success into a long-term career


Fresh made a name for himself in 2022 by winning the Netflix series "Nouvelle École". Following this, he released the single "Chop" (Diamond Certified) and topped the French urban charts for weeks.



Resonance had for mision to:


We have been collaborating with ICB records for almost a year now, to help them structure their data, use the right release strategies and build marketing positioning of the project. Each release has been accompanied by various digital set-ups and promotions to maximise referrals, project success and establish a clear path for the release of Fresh's first album and the promising career ahead.

MOMSII more
MOMSII
Duration:
1 month campaign
Platforms:

From football to rap : the rising star from SPKTAQLR


Releasing freestyles and one EP since 2020, Momsii is step by step making his way in the rap game especially with his latest featurings such as Dosseh and Timal. Lately, he unleashed "Libérable" accompanied by a music video that depicts his dark and pecular universe.



Resonance had for mision to:


Establishing a complete digital strategy to promote "Libérable" and target the right public that would fit perfectly Momsii's world. Launching special campaigns such as "Discovery campaings" to promote the video on specific media and YouTube channels.

OSCAR ANTON more
OSCAR ANTON
Duration:
2 years campaign
Platforms:

The postcard challenge


Oscar is kind of our first client. He started from nothing and has now 1 million monthly listeners on Spotify. We’ve been supporting him since 2 years now, proudly witnessing his beautiful project and growth everyday. A year ago, Oscar Anton made a life-changing decision. He decided to leave behind his life and embark on a journey of self-discovery and adventure. Through musical postcards, he tells us his adventures in each country in order for us to travel with him. He writes and sings by inspired by the local culture and sounds he hears, and even invites local artists each time.



Resonance had for mission to:


From a marketing standpoint, this has been a real challenge for us, with new ways to target and find ways to grow Oscar's fan base in these new countries. But it is a true challenge to adapt each strategy to a new country, test which are the best alternatives and marketing levers to promote properly each track and video.

PRAA more
PRAA
Duration:
1 month campaign
Platforms:

When finding ourselves isn't that simple


Praa's first album "Multi Me" is the definition of being multiple persons all at once. Between being a mother, a lover, a singer, and much more, she has to embody several characters everyday. She depicts this idea of a Multi her in the album, to which a lot identify to.



Resonance had for mission to:


Build the best digital marketing strategy to promote the very talented Praa promote her album and reunite a solid fanbase.

MIKANO more
MIKANO
Duration:
6 months campaign
Platforms:

When french talent meets US Rap


Mikano is the perfect example that being french doesn't limit you to rapping in french. In his latest AKWA series, HRCLS' international artist unites both sides of the globe and his talent is undeniable.

Resonance had for mission to:


The challenge here was to introduce an American rap vibe artist to a french public. As for every emerging artist, our goal here was to target the right public for Mikano via social media sponsoring and YouTube online strategy. We also aimed to develop his audience through Spotify playlist campaigns which were quite successful.



OSCAR EMCH more
OSCAR EMCH
Duration:
Platforms:

Witnessing the beautiful growth of new talented R'n'B artist


After collaborating with great artists such as Bolides, Enchantée Julia and most recently the Foufoune Palace team with Luidji, Oscar Emch imposes his beautiful and particular style between nu-soul, R'n'B, pop and american gospel to follow a solo career.



Resonance had for mission to


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SANDÓR WAÏSS more
SANDÓR WAÏSS
Duration:
1 year campaign
Platforms:

A new imaginary world


Sandór Waïss, also know as BBP Prod, released his album “Broken Blue” for the first time as a singer-songwriter earlier in April. Throuhgout a mini series of music videos, Sandór Waïss created a whole new imaginary and beautiful world where he lives through his characters. He analyzes how humans live together in this world, to reflect it in his music.



Resonance had for mision to:


Throughout a complete digital marketing strategy over social media and DSPs, we helped this talented artist to establish his new artistic identity with social media promotion, playlist placements on Spotify and YouTube, but also on a creative side with content creation for his videos and the design of a new website to completely enter this beautiful and particular world.

WOODY more
WOODY
Duration:
1 year
Platforms:

The complex yet amazing challenge of young emerging artists


Woody is Filature’s new little gem with whom we proudly work since day 1 at Resonance. After her first single “Dance on the Moon” with over 3 million streams, she released “Lost Goodbye” last November only to recently surprise us with "Coming Home".



Resonance had for mission to:


This kind of project allows us to build innovative content strategies around Europe, and more. With such a talented and growing artist, we try different digital strategies to push her content and establish the best alternative and grow a dedicated fanbase.

YANNS more
YANNS
Duration:
6 months campaign
Platforms:

Never giving up on his dream


Born with Portuguese and Spanish roots, Yanns changed multiple times his professional path between football, which he had to abandon following an injury, and hairdressing, but always continued doing his music. Thanks to TikTok, Yanns' success went exponential very quickly with bangers such as "Bébé" and "Clic clic pan pan" to release his latest album "Partir Loin" in 2022.



Resonance had for mission to:


For his last album, YANNS and his team asked Resonance to create both classic and creative marketing campaign. The objective of the campaign was to engage fans throughout the release period, from the initial announcement to the album's launch. We devised a plan that would involve fans at every step, starting with a voicemail phone number that fans could call.Once fans had called the number, they would be retargeted with SMS marketing and news. This way, fans would be able to stay up to date with the latest happenings and be the first to know when new music or video were released.The phone number was first revealed during the music video "Bip Bip" from YANNS' new album. From there, it was shared on social media platforms, included in newsletters, and even incorporated into the street marketing campaign in Paris' Underground.

ZIMMER more
ZIMMER
Duration:
6 months
Platforms:

Between disco and techno mix, Zimmer represents the new french touch


“Amour” was born last November as Zimmer’s second album. In this project, he wanted to convey simplicity and humanity as his spirituality: the thrive to connect and share with others, guided by dance and music. It’s the liberty to live life at its fullest and thrill.



Resonance had for mission to:


We accompanied the release of "Amour" with careful attention to deliver the best digital strategy to promote the project with ads campaigns, playlist marketing campaigns, Spotify advertisement and a special Google Display campaign on different websites related to Zimmer's universe.